Brand Strategy & Video Production

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Right now, someone less
qualified is getting your deal.

Because good work alone doesn't speak for itself. We fix that.

Find Out How

Scroll

Brand Strategy & Video Production

Learn More

Right now, someone less
qualified is getting your deal.

Because good work alone doesn't speak for itself. We fix that.

Find Out How

Scroll

Brand Strategy & Video Production

Learn More

Right now, someone less
qualified is getting your deal.

Because good work alone doesn't speak for itself. We fix that.

Find Out How

Scroll

Your work isn’t the problem; it’s that you look interchangeable. When your difference isn’t obvious, the market treats you like a commodity. We build a brand that makes the right customers

choose you before they ever talk to you.

Your work isn’t the problem; it’s that you look interchangeable. When your difference isn’t obvious, the market treats you like a commodity. We build a brand that makes the right customers choose you before they ever talk to you.

Your work isn’t the problem; it’s that you look interchangeable. When your difference isn’t obvious, the market treats you like a commodity. We build a brand that makes the right customers choose you before they ever talk to you.

The Problem You're Facing

Learn More

Most marketing feels wrong, and founders know it. You don’t need another agency chasing trends or making corporate videos no one believes. And you can’t afford to risk the reputation you’ve spent years building on brand moves that don’t work. It makes sense to be cautious, but doing nothing costs more. We’re here to help you stop wasting effort and start building trust.

Let's Talk

The Problem You're Facing

Learn More

Most marketing feels wrong, and founders know it. You don’t need another agency chasing trends or making corporate videos no one believes. And you can’t afford to risk the reputation you’ve spent years building on brand moves that don’t work. It makes sense to be cautious, but doing nothing costs more. We’re here to help you stop wasting effort and start building trust.

Let's Talk

The Problem You're Facing

Learn More

Most marketing feels wrong, and founders know it. You don’t need another agency chasing trends or making corporate videos no one believes. And you can’t afford to risk the reputation you’ve spent years building on brand moves that don’t work. It makes sense to be cautious, but doing nothing costs more. We’re here to help you stop wasting effort and start building trust.

Let's Talk

The Problem You're Facing

Learn More

Most marketing feels wrong, and founders know it. You don’t need another agency chasing trends or making corporate videos no one believes. And you can’t afford to risk the reputation you’ve spent years building on brand moves that don’t work. It makes sense to be cautious, but doing nothing costs more. We’re here to help you stop wasting effort and start building trust.

Let's Talk

The Fix

Learn More

The Real Reason You're Losing Deals

It’s not the quality of your work. It’s that too few of the right people know you exist, and when they do, you still look and sound like everyone else, so you end up as one of many options instead of the clear choice.

The Fix

Build a strategy that does two things: gets you in front of the right buyers more often, and makes it obvious why they should choose you over anyone else. We help you define that message and carry it through to how you show up, so you’re no longer invisible and no longer just another option.

The Real Reason You're Losing Deals

You didn’t start your business to compete on price. You started it to raise the standard in your industry. But right now, your reputation only reaches as far as your network. You’ve spent years doing the work right, but that’s not enough if the wider market can’t see it.


The Fix:

Your best customers already know what you’re capable of. Now it’s time for the entire market to know it too. Starting with strategy to give you clarity, followed by proof on camera and deep integration into your culture, customer journey and ultimately your local community.

The Fix

Learn More

The Real Reason You're Losing Deals

It’s not the quality of your work. It’s that too few of the right people know you exist, and when they do, you still look and sound like everyone else, so you end up as one of many options instead of the clear choice.

The Fix

Build a strategy that does two things: gets you in front of the right buyers more often, and makes it obvious why they should choose you over anyone else. We help you define that message and carry it through to how you show up, so you’re no longer invisible and no longer just another option.

The Real Reason You're Losing Deals

You didn’t start your business to compete on price. You started it to raise the standard in your industry. But right now, your reputation only reaches as far as your network. You’ve spent years doing the work right, but that’s not enough if the wider market can’t see it.


The Fix:

Your best customers already know what you’re capable of. Now it’s time for the entire market to know it too. Starting with strategy to give you clarity, followed by proof on camera and deep integration into your culture, customer journey and ultimately your local community.

The Fix

Learn More

The Real Reason You're Losing Deals

It’s not the quality of your work. It’s that too few of the right people know you exist, and when they do, you still look and sound like everyone else, so you end up as one of many options instead of the clear choice.

The Fix

Build a strategy that does two things: gets you in front of the right buyers more often, and makes it obvious why they should choose you over anyone else. We help you define that message and carry it through to how you show up, so you’re no longer invisible and no longer just another option.

The Real Reason You're Losing Deals

You didn’t start your business to compete on price. You started it to raise the standard in your industry. But right now, your reputation only reaches as far as your network. You’ve spent years doing the work right, but that’s not enough if the wider market can’t see it.


The Fix:

Your best customers already know what you’re capable of. Now it’s time for the entire market to know it too. Starting with strategy to give you clarity, followed by proof on camera and deep integration into your culture, customer journey and ultimately your local community.

These are founders we’ve worked with. Showing what makes them different to the market.

This is what it looks like when strategy meets video, and your brand finally starts backing the work you’ve already done.

Become One

Become One

Become One

Watch Examples

Watch Examples

Watch Examples

Branding System

Learn More

The Defiant Method

Built to get you known and make you the obvious choice.

One system. Two steps.

Step 1

Learn More

The Visibility Launchpad

Doing great work, but invisible

outside your network?

Learn About The System

Step 2

Learn More

The differentiation Blueprint

Tired of always being one of

three quotes on the table?

Learn About The System

Other Services

Not ready for The Defiant Method?

If you're not ready for a full system yet but still need key marketing assets,

we can help with select projects:

Recruitment, Product, Customer Spotlight and Several Other Videos

Leadership and Brand Workshops

Landing Pages

Full Website Redesigns

Brand Identity (Logo, Fonts, Colours)

Brochures and One-Pagers

Trade Show Booths and Event Collateral

General Graphic Design

Recruitment, Product, Customer Spotlight and Several Other Videos

Leadership and Brand Workshops

Landing Pages

Full Website Redesigns

Brand Identity (Logo, Fonts, Colours)

Brochures and One-Pagers

Trade Show Booths and Event Collateral

General Graphic Design

Book A Call

Branding System

Learn More

The Defiant Method

Built to get you known and make you the obvious choice.

One system. Two steps.

Step 1

Learn More

The Visibility Launchpad

Doing great work, but invisible

outside your network?

Learn About The System

Step 2

Learn More

The differentiation Blueprint

Tired of always being one of

three quotes on the table?

Learn About The System

Other Services

Not ready for The Defiant Method?

If you're not ready for a full system yet but still need key marketing assets,

we can help with select projects:

Recruitment, Product, Customer Spotlight and Several Other Videos

Leadership and Brand Workshops

Landing Pages

Full Website Redesigns

Brand Identity (Logo, Fonts, Colours)

Brochures and One-Pagers

Trade Show Booths and Event Collateral

General Graphic Design

Recruitment, Product, Customer Spotlight and Several Other Videos

Leadership and Brand Workshops

Landing Pages

Full Website Redesigns

Brand Identity (Logo, Fonts, Colours)

Brochures and One-Pagers

Trade Show Booths and Event Collateral

General Graphic Design

Book A Call

Branding System

Learn More

The Defiant Method

Built to get you known and make you the obvious choice. One system. Two steps.

Step 1

Learn More

The Visibility Launchpad

Doing great work, but invisible

outside your network?

Learn About The System

Step 2

Learn More

The differentiation Blueprint

Tired of always being one of

three quotes on the table?

Learn About The System

Other Services

Not ready for The Defiant Method?

If you're not ready for a full system yet but still need key marketing assets, we can help with select projects:

Recruitment, Product, Customer Spotlight and Several Other Videos

Leadership and Brand Workshops

Landing Pages

Full Website Redesigns

Brand Identity (Logo, Fonts, Colours)

Brochures and One-Pagers

Trade Show Booths and Event Collateral

General Graphic Design

Recruitment, Product, Customer Spotlight and Several Other Videos

Leadership and Brand Workshops

Landing Pages

Full Website Redesigns

Brand Identity (Logo, Fonts, Colours)

Brochures and One-Pagers

Trade Show Booths and Event Collateral

General Graphic Design

Book A Call

COMPARISON

What We Believe (vs. the Industry)

Simple principles that guide how we build brands.

Brands last when they stand for (and against) something.

Story is the best tool anyone can use.

Reputation is built on the real work.

Show the people who do the work.

Others

Shallow brands collapse under pressure.

Only talk about specs and features.

Hide flaws with buzzwords and stock.

Replace them with actors and models.

COMPARISON

What We Believe (vs. the Industry)

Simple principles that guide how we build brands.

Brands last when they stand for (and against) something.

Story is the best tool anyone can use.

Reputation is built on the real work.

Show the people who do the work.

Others

Shallow brands collapse under pressure.

Only talk about specs and features.

Hide flaws with buzzwords and stock.

Replace them with actors and models.

COMPARISON

What We Believe (vs. the Industry)

Simple principles that guide how we build brands.

Brands last when they stand for (and against) something.

Story is the best tool anyone can use.

Reputation is built on the real work.

Show the people who do the work.

Others

Shallow brands collapse under pressure.

Only talk about specs and features.

Hide flaws with buzzwords and stock.

Replace them with actors and models.

Testimonials

Learn More

Testimonials

Learn More

"Your videos are why I personally fielded calls and LinkedIn messages every week from people lining up to work for us."

Justin Jackson

Controlled Fluids Inc.

Beaumont, Texas

"I've watched [The Brand Trailer] probably 12 times... that story reminds us where we came from. You need to tell your story, Josh can help you do that. Great experience. I would highly recommend working with Josh."

Joe Howard

Red Stick Armature

St. Francisville, Louisiana

"This guy from Colorado calls the office one day...he told me that the video was the thing that pushed him over the edge... He proceeded to place an order for $45,000. Since the video, the website numbers have been climbing."

Bob Lennon

ThermalWood Canada

Bathurst, New Brunswick

"Your videos are why I personally fielded calls and LinkedIn messages every week from people lining up to work for us."

Justin Jackson

Controlled Fluids Inc.

Beaumont, Texas

"Your videos are why I personally fielded calls and LinkedIn messages every week from people lining up to work for us."

Justin Jackson

Controlled Fluids Inc.

Beaumont, Texas

"I've watched [The Brand Trailer] probably 12 times... that story reminds us where we came from. You need to tell your story, Josh can help you do that. Great experience. I would highly recommend working with Josh."

Joe Howard

Red Stick Armature

St. Francisville, Louisiana

"This guy from Colorado calls the office one day...he told me that the video was the thing that pushed him over the edge... He proceeded to place an order for $45,000. Since the video, the website numbers have been climbing."

Bob Lennon

ThermalWood Canada

Bathurst, New Brunswick

"Your videos are why I personally fielded calls and LinkedIn messages every week from people lining up to work for us."

Justin Jackson

Controlled Fluids Inc.

Beaumont, Texas

Testimonials

Learn More

"Your videos are why I personally fielded calls and LinkedIn messages every week from people lining up to work for us."

Justin Jackson

Controlled Fluids Inc.

Beaumont, Texas

"I've watched [The Brand Trailer] probably 12 times... that story reminds us where we came from. You need to tell your story, Josh can help you do that. Great experience. I would highly recommend working with Josh."

Joe Howard

Red Stick Armature

St. Francisville, Louisiana

"This guy from Colorado calls the office one day...he told me that the video was the thing that pushed him over the edge... He proceeded to place an order for $45,000. Since the video, the website numbers have been climbing."

Bob Lennon

ThermalWood Canada

Bathurst, New Brunswick

"Your videos are why I personally fielded calls and LinkedIn messages every week from people lining up to work for us."

Justin Jackson

Controlled Fluids Inc.

Beaumont, Texas

Results

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Results

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Results

Learn More

Stop Chasing and Over-Explaining

Stop Chasing and Over-Explaining

Stop Chasing and Over-Explaining

No more competing
on price alone.

Your expertise becomes obvious before you even speak. Prospects understand your value immediately.

More qualified

inquiries from serious buyers, not time-wasters.

Faster decision making.

Clarity ends hesitation for your team and your prospects.

Stronger retention.
Smarter hiring.

A clear brand that attracts people who believe in what you stand for, and keeps them invested long-term.

Disclaimer: We don't promise numbers. We promise the work that makes these outcomes more likely based on past examples.

Our Kind of People

Learn More

Who We Work With

We work with founder-led companies who are tired of watching weaker competitors win the work. You’ve built something that raises the standard in your industry, but the market still treats you like you’re interchangeable.

1. You Don't Accept Good Enough

You see the shortcuts, the excuses, the companies that stopped caring. Where others move on, you fix what's broken.

2. You Build to Last

You'd rather do it once and do it right. Your reputation comes from consistency, not hype.

3. You Take a Stand

You don't need everyone to like you. You need the right people to respect you. You'd rather be known for something real than blend into the status quo.

Are you the right fit?

Our work doesn't land with companies who pick vendors on price alone or jump to every new trend. If you want the cheapest option, or marketing that glosses over real problems, we’re not your people. When you’re ready to be no-compromise, built-to-last, and stand-up, we’d be excited to partner with you.

1. You Don't Accept Good Enough

You see the shortcuts, the excuses, the companies that stopped caring. Where others move on, you fix what's broken.

2. You Build to Last

You'd rather do it once and do it right. Your reputation comes from consistency, not hype.

3. You Take a Stand

You don't need everyone to like you. You need the right people to respect you. You'd rather be known for something real than blend into the status quo.

Are you the right fit?

Our work doesn't land with companies who pick vendors on price alone or jump to every new trend. If you want the cheapest option, or marketing that glosses over real problems, we’re not your people. When you’re ready to be no-compromise, built-to-last, and stand-up, we’d be excited to partner with you.

Our Kind of People

Learn More

Who We Work With

We work with founder-led companies who are tired of watching weaker competitors win the work. You’ve built something that raises the standard in your industry, but the market still treats you like you’re interchangeable.

1. You Don't Accept Good Enough

You see the shortcuts, the excuses, the companies that stopped caring. Where others move on, you fix what's broken.

2. You Build to Last

You'd rather do it once and do it right. Your reputation comes from consistency, not hype.

3. You Take a Stand

You don't need everyone to like you. You need the right people to respect you. You'd rather be known for something real than blend into the status quo.

Are you the right fit?

Our work doesn't land with companies who pick vendors on price alone or jump to every new trend. If you want the cheapest option, or marketing that glosses over real problems, we’re not your people. When you’re ready to be no-compromise, built-to-last, and stand-up, we’d be excited to partner with you.

Our Kind of People

Learn More

Who We Work With

We work with founder-led companies who are tired of watching weaker competitors win the work. You’ve built something that raises the standard in your industry, but the market still treats you like you’re interchangeable.

1. You Don't Accept Good Enough

You see the shortcuts, the excuses, the companies that stopped caring. Where others move on, you fix what's broken.

2. You Build to Last

You'd rather do it once and do it right. Your reputation comes from consistency, not hype.

3. You Take a Stand

You don't need everyone to like you. You need the right people to respect you. You'd rather be known for something real than blend into the status quo.

Are you the right fit?

Our work doesn't land with companies who pick vendors on price alone or jump to every new trend. If you want the cheapest option, or marketing that glosses over real problems, we’re not your people. When you’re ready to be no-compromise, built-to-last, and stand-up, we’d be excited to partner with you.

Proven in the Field. Trusted Across the Map.

We've partnered with founders, CEOs, and leadership teams across industries to build brands that carry weight. The kind that earn trust, attract talent, and open doors.

49

Cities

21

States

7

Provinces

130+

Businesses

Proven in the Field. Trusted Across the Map.

We've partnered with founders, CEOs, and leadership teams across industries to build brands that carry weight. The kind that earn trust, attract talent, and open doors.

49

Cities

21

States

7

Provinces

130+

Businesses

Proven in the Field. Trusted Across the Map.

We've partnered with founders, CEOs, and leadership teams across industries to build brands that carry weight. The kind that earn trust, attract talent, and open doors.

49

Cities

21

States

7

Provinces

130+

Businesses

FAQ

How do I know this will actually work for my business?

We don’t hand you a cookie-cutter strategy. We go deep into what makes your business different and build from there. It takes time, but it’s worth it, because when your brand shows up clear and consistent, you stop being interchangeable. That’s when growth, opportunities, and top hires start coming to you instead of you chasing them.

What if my industry is too “boring” or technical for this to work?

That’s usually where it works best. In technical spaces, everyone describes themselves the same way, all using the same safe phrases and corporate talk (trusted partner, innovation, cutting-edge, best-in-class, synergy, etc.). When you’re the one who sounds like a real person with a solution to a problem and shows the actual work, you stand out instantly. Some of our strongest results have come from industries people call “boring.”

How long before I see results?

Within the first month you’ll feel the change; you'll be clearer on what you stand for and how to talk about it when someone asks. Within 90 days your market will start noticing. This isn’t about overnight hacks. We’re building a brand that makes you the obvious choice, not just the loudest voice.

What if my competitors copy what we do?

Let them. They can copy your words, but they can’t copy your standards, your values, or your reputation. And by the time they try, you’ll already be known as the original.

Do I need strategy, or video or both?

Video without strategy is like driving without a map, sure, you might find something by chance, but you won’t get to the places that matter most. That’s why we start with brand strategy first: defining what you stand for and what sets you apart. Then the videos bring it to life and prove it. One without the other is possible but will ultimately fall flat.

How do I know this will actually work for my business?

We don’t hand you a cookie-cutter strategy. We go deep into what makes your business different and build from there. It takes time, but it’s worth it, because when your brand shows up clear and consistent, you stop being interchangeable. That’s when growth, opportunities, and top hires start coming to you instead of you chasing them.

What if my industry is too “boring” or technical for this to work?

That’s usually where it works best. In technical spaces, everyone describes themselves the same way, all using the same safe phrases and corporate talk (trusted partner, innovation, cutting-edge, best-in-class, synergy, etc.). When you’re the one who sounds like a real person with a solution to a problem and shows the actual work, you stand out instantly. Some of our strongest results have come from industries people call “boring.”

How long before I see results?

Within the first month you’ll feel the change; you'll be clearer on what you stand for and how to talk about it when someone asks. Within 90 days your market will start noticing. This isn’t about overnight hacks. We’re building a brand that makes you the obvious choice, not just the loudest voice.

What if my competitors copy what we do?

Let them. They can copy your words, but they can’t copy your standards, your values, or your reputation. And by the time they try, you’ll already be known as the original.

Do I need strategy, or video or both?

Video without strategy is like driving without a map, sure, you might find something by chance, but you won’t get to the places that matter most. That’s why we start with brand strategy first: defining what you stand for and what sets you apart. Then the videos bring it to life and prove it. One without the other is possible but will ultimately fall flat.

FAQ

How do I know this will actually work for my business?

We don’t hand you a cookie-cutter strategy. We go deep into what makes your business different and build from there. It takes time, but it’s worth it, because when your brand shows up clear and consistent, you stop being interchangeable. That’s when growth, opportunities, and top hires start coming to you instead of you chasing them.

What if my industry is too “boring” or technical for this to work?

That’s usually where it works best. In technical spaces, everyone describes themselves the same way, all using the same safe phrases and corporate talk (trusted partner, innovation, cutting-edge, best-in-class, synergy, etc.). When you’re the one who sounds like a real person with a solution to a problem and shows the actual work, you stand out instantly. Some of our strongest results have come from industries people call “boring.”

How long before I see results?

Within the first month you’ll feel the change; you'll be clearer on what you stand for and how to talk about it when someone asks. Within 90 days your market will start noticing. This isn’t about overnight hacks. We’re building a brand that makes you the obvious choice, not just the loudest voice.

What if my competitors copy what we do?

Let them. They can copy your words, but they can’t copy your standards, your values, or your reputation. And by the time they try, you’ll already be known as the original.

Do I need strategy, or video or both?

Video without strategy is like driving without a map, sure, you might find something by chance, but you won’t get to the places that matter most. That’s why we start with brand strategy first: defining what you stand for and what sets you apart. Then the videos bring it to life and prove it. One without the other is possible but will ultimately fall flat.

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